These three themes we created allow users to customise their app to best reflect their own personal style.
Trend Research & Prediction: Myself, Allie Day & Rach Farrar
Graphic Design: Myself
//creative nourishment
Taking inspiration from the structure behind architecture as well as the muted tonal shades and minimal aesthetics. The structural design within All Saints' collections mirrors the industrial aspect to this element.
Elements of nature were a strong reference point for us. This represents the freedom and mystery embedded within the All Saints brand and the weathered aspect to previous patterns and designs.
Print and texture found within artwork was a feature throughout. The fluidity of the textures links to the freedom aspect of the brand is also represented through the painterly draped fabrics used throughout collections.