A photoshoot giving the iconic 'American Apparel' brand a new 'twist', using the infamous album cover 'Madness: One Step Beyond' as inspiration. We wanted to combine the playful, familiar tone of voice of Madness with the simplistic, young and cool aesthetic of AA through the classic 80's game, twister.

 

Photography & Retouching: Myself

Art Direction & Styling: Rach Farrar

Videography: Allie Day

Models: Lucy Fear, Lauren Chapman, Hannah Ward, Emma Carr & Vicky Jeffery