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//wired:proto

Allowing the fashion and technology communities to connect, the aim of this project was to help shape this market area. Encouraging people to see the huge opportunities and the ways in which these could be realised through a new print magazine. Dedicated specifically to fashion related technologies, introduced in to the market by the 'Wired' brand. It would work as a source of inspiration for makers and creatives from all walks of life, whether you're interested in tech or not, with importance being placed on starting a dialogue between innovators and established players in the space as well as academia.

"A lot of people are getting to a point where they're more comfortable seing that technology is an art form in and of itself" - (Zoe Klintberg, 2016) So if future talents want to be successful, they will need not only creative skills but engineering ones too.

//the magazine
//the report
//the promo pack

A platform to inspire and enlighten emerging creatives on fashion forward technology.

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